Let’s promote environmental sustainability, as long as it doesn’t interfere with sales.
London Drugs and BC Hydro recently teamed up to hold a photo contest with the theme “Wasteful Behaviours”. The goal was to raise awareness about wasteful behaviour in BC. Photos were to be judged on a number of criteria: Originality, relevance to theme, composition, lighting, and technical quality.
Obviously my submission comments on the wasteful behaviour of many people not only in BC but across North America. Honestly when I think of blow drying my hair it is a senseless waste of energy. But beyond that the production and use of cosmetics and beauty supplies contributes mass amounts of environmental damage, and for what? I am a woman and I have cosmetics and a small beauty appliances as you can see from the photo, but the more aware I become the more I understand the complete and utter strain this puts on our environment with no real contribution to our lives. However to many companies, it’s big business.
Enter ethical dilemma. London Drugs one of the sponsors in the contest which boasts their many achievements in environmental sustainability on the website also makes large profits for its sales in cosmetics and beauty supply. From hair products, makeup, perfumes, electric shavers, and much more London Drugs sells many environmentally damaging and harmful products.
Despite my photo clearly fitting in the criteria listed in the contest rules and regulations it was potentially scrapped in favor of other photos that do not fit quite as well. Or in the case of one winner which was a possible overlook in the breach of rules. My photo while strongly depicting a common waste of energy across BC is also an 'anti-ad' for products that provide the sponsor with significant profits.
The more that I ponder the ethics of business, the more I feel ill to my stomach. There are no depths that will not be waded into by these so called “Green Retailers”. I am not perfect, I do not have top notch energy efficient everything in my house. But I also don’t walk around pretending that I do, just to benefit myself. At the end of the day it’s just another promotional lie to make sales. There is no real and true commitment to saving the environment.