Let’s promote environmental sustainability,
as long as it doesn’t interfere with sales.
London Drugs and BC Hydro recently teamed up to hold a photo
contest with the theme “Wasteful Behaviours”. The goal was to raise awareness
about wasteful behaviour in BC. Photos
were to be judged on a number of criteria: Originality, relevance to theme,
composition, lighting, and technical quality.
Obviously my submission comments on the wasteful behaviour
of many people not only in BC but across North America. Honestly when I think
of blow drying my hair it is a senseless waste of energy. But beyond that
the production and use of cosmetics and beauty supplies contributes mass
amounts of environmental damage, and for what? I am a woman and I have cosmetics
and a small beauty appliances as you can
see from the photo, but the more aware I become the more I
understand the complete and utter strain this puts on our environment with no
real contribution to our lives. However to many
companies, it’s big business.
Enter ethical dilemma. London Drugs one of the sponsors in
the contest which boasts their many achievements in environmental sustainability
on the website also makes large profits for its sales in cosmetics and beauty
supply. From hair products, makeup, perfumes, electric shavers, and much more
London Drugs sells many environmentally damaging and harmful products.
Despite my photo clearly fitting in the criteria listed in
the contest rules and regulations it was potentially scrapped in favor of other photos that
do not fit quite as well. Or in the case of one winner which was a possible overlook in the breach of rules. My photo while strongly depicting a common
waste of energy across BC is also an 'anti-ad' for products that provide the sponsor
with significant profits.
The more that I ponder the ethics of business, the more I feel
ill to my stomach. There are no depths that will not be waded into by these so
called “Green Retailers”. I am not perfect, I do not have top notch energy
efficient everything in my house. But I also don’t walk around pretending that
I do, just to benefit myself. At the end of the day it’s just another
promotional lie to make sales. There is no real and true commitment to saving
the environment.












